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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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U.S. Trade Rep Visits Tennessee Distilleries; Touts Benefits of Trade to Spirits Sector

October 28, 2016 04:33 PM

Distillers from across Tennessee gathered today in Nashville to discuss with United States Trade Representative Michael Froman the positive impact of international trade and the Trans-Pacific Partnership (TPP) Agreement on the U.S. distilled spirits sector and tour Nelson’s Greenbrier Distillery. 

Tennessee is the leading state for U.S. spirits exports, accounting for nearly 44 percent of total U.S. spirits exports in 2015 and 64 percent of total whiskey exports.  In 2015, whiskeys exported from Tennessee were valued at $691 million, ranking whiskey as the second largest agricultural export from the state.

“As the home of Jack Daniel’s, George Dickel and several other rapidly growing brands, Tennessee is well positioned to benefit from the opportunities offered by the Trans Pacific Partnership,” said Distilled Spirits Council President & CEO Kraig R. Naasz. “Given the presence of so many well-established and new distilleries opening across the state, increasing exports of Bourbon and Tennessee Whiskey will lead to more jobs and be good for Tennessee’s economy.” 

In 2015, U.S. distilled spirits exports reached almost $1.56 billion, which marks the ninth consecutive year U.S. spirits exports surpassed one billion dollars and the sixth consecutive year of record export growth.  Comprising almost 70 percent of total U.S. spirits exports, whiskey is the key growth driver of U.S. exports.  In 2015, the value of U.S. whiskey exports totaled $1.01 billion, marking the fourth consecutive year in which American Whiskey exports surpassed the $1 billion mark.  

The Distilled Spirits Council strongly supports TPP because it will open markets for U.S. distilled spirits products. The trade agreement includes Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam.

 

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