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Stay updated on the latest issues impacting the spirits industry. The DISCUS Facebook page contains news clips, action alerts and opportunities to get involved. Like us now!

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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Jim Beam

Jim Beam Distillery and American Outpost (Clermont, KY)


Jim Beam is the world’s top selling brand of bourbon whiskey. Since 1795, seven generations of family distillers have produced whiskey in the state of Kentucky. With facilities in Clermont, Boston and Frankfort, Jim Beam is situated on the Western edge of the Kentucky Bourbon Trail, welcoming visitors from around the world to experience America’s Native Spirit. From 1933 forward the brand would bear the name “Jim Beam” after Colonel James B. Beam, responsible for rebuilding the business following 13 years of Prohibition. While Jim Beam’s roots are found in the United States, it is also enjoyed globally by adults of legal purchase age in such countries as Australia, China, Germany and the United Kingdom. Included in the Jim Beam family of products are both bourbon and rye whiskeys, as well as bourbon-inspired lines of foods and snacks. The resurgence of cocktail culture has given rise to hundreds of spirited ways to enjoy whiskey in food and drink recipes. Jim Beam is owned by Beam Global Spirits & Wine, a division of Fortune Brands LLC (NYSE: FO), both headquartered in Chicago, IL.


Jim Beam’s Clermont distillery allows bourbon enthusiasts a view into how America’s Native Spirit is produced. Visitors are welcomed by friendly staff and given the opportunity to tour the plant grounds, a working rackhouse and The Hartmann Cooperage Museum. Tours of the plant itself are currently not available to consumers. The American Outpost celebrates “America’s First Family of Bourbon,” guiding guests through over 200 years of bourbon-making history and artifacts. Available for purchase are a selection of bourbons and whiskeys hand-signed by seventh generation Beam family distiller, Fred Noe, as well as Jim Beam-themed apparel, food, barware and other merchandise. The T. Jeremiah Beam House, home to three generations of distillers and listed in the National Register of Historic Places, now welcomes adults of legal purchase age to enjoy a free sampling of Jim Beam products. The distillery is located about 30 minutes South of Louisville in Clermont, Kentucky. Admission is free and the facility is open Monday-Saturday 9:00AM-4:30PM ET and Sunday 1:00-4:00PM ET, closed New Year’s Day, Easter, Thanksgiving Day, Christmas Eve, Christmas Day and Sundays in January and February. Whiskey sales or sampling are not permitted on Sundays. American Outpost, 149 Happy Hollow Rd., Shepherdsville, KY 40165, (502) 543-9877.

© 2018 Distilled Spirits Council of the United States | Equal Opportunity Employer
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.