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Like DISCUS on Facebook

Stay updated on the latest issues impacting the spirits industry. The DISCUS Facebook page contains news clips, action alerts and opportunities to get involved. Like us now!

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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Jack Daniel

Jack Daniel Distillery (Lynchburg, TN)

Be sure you allow time for a guided tour of the oldest registered distillery in the United States when you visit Jack Daniel's in Lynchburg, Tennessee. You'll meet some friendly people, learn how the famous Tennessee whiskey has always been made and even get a chance to take a picture with a life-size statue of Mr. Jack. The making of Jack Daniel's whiskey was set down by its founder, Jack Daniel, and has been maintained and preserved for over 140 years. You'll see the process that makes this Tennessee whiskey truly unique. Guided tours are available daily from 9:00 a.m. to 4:30 p.m. (except Thanksgiving, Christmas Eve, Christmas, New Year's Eve and New Year's Day). For more distillery tour information or to take a virtual tour, visit the website at

© 2018 Distilled Spirits Council of the United States | Equal Opportunity Employer
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.