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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Latest News

2/22/2018 5:03:00 PM

Distilled Spirits Council Applauds Indiana Legislature for Ending Sunday Alcohol Sales Ban

The Distilled Spirits Council today applauded the Indiana legislature for voting to end a Prohibition-era ban on Sunday alcohol sales. Governor Eric Holcomb...




Views from the American Whiskey Trail exhibit, a collection of paintings by Scottish artist Ian Gray showcasing the culture and heritage of America's distilled spirits, premiered for the first time in the United States at the National Press Club in Washington, D.C. on March 27, 2006.

Gray's collection of paintings captures scenes from America's most celebrated and significant whiskey distilleries, many of which are National Historic Landmarks. The images focus on the distilling process and unique character of each distillery including Maker's Mark, Jim Beam, Woodford Reserve, Wild Turkey and Jack Daniel's.

Views from the American Whiskey Trail marks Ian Gray's first exhibit in the United States. Gray's work has been featured in galleries in London, Germany, Canada and Scotland. His unique style of art has been recognized worldwide for his mix media technique of photography of paints. Gray's clients include German Parliament, the Singapore Government, Citibank, Scotch Malt Whisky Society, and Glenmorangie among others.

The American Whiskey Trailsm is a national heritage and tourism initiative, featuring historic sites and museums in 5 states that showcase whiskey and distilling. The Gateway to the American Whiskey Trail is George Washington's Distillery at Historic Mount Vernon, which is currently being reconstructed and will be open to the public in April, 2007.

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