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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Teen Drinking Rates at Historic Lows, Says 2016 Monitoring the Future Study

A major federal study released today reported that underage drinking rates among 8th, 10th and 12th graders declined significantly in 2016.

The 2016 Monitoring the Future Survey, jointly released by the National Institute on Drug Abuse and the University of Michigan, notes, “[f]or all three grades both annual and monthly prevalence of alcohol use are at historic lows over the life of the study. Both measures continued to decline in all three grades in 2016.”

According to the study, the proportion of students reporting binge drinking at least once in the two weeks prior to the survey has fallen by a half or more since the 1990s.

“Key to this success is educating parents and other adults about the consequences of providing alcohol to teens,” said Distilled Spirits Council President & CEO Kraig R. Naasz. “While there is more work to do, these historic declines in teen drinking underscore the effectiveness of public-private partnerships.”

Naasz noted that the spirits sector has been a part of this progress through continued support of the Foundation for Advancing Alcohol Responsibility and the Federal Trade Commission’s “We Don’t Serve Teens” program, which provides parents with tools to talk to their children about alcohol.

Per today’s USA Todayarticle, Teens drinking and smoking less, doing fewer drugs, study shows, “American teenagers are the best behaved they've ever been - drinking and smoking less and doing fewer drugs than their predecessors in more than 40 years of tracking.”

Conducted by the University of Michigan’s Institute for Social Research and funded by the National Institute on Drug Abuse, Monitoring the Future has tracked substance abuse among American high school students for 42 years. In 2016, approximately 45,000 students, in grades 8, 10 and 12 representing 360 secondary schools across the country, participated in the survey.

Monitoring the Future data and tables.

 

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