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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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October 16, 2006 08:00 PM

Washington, D.C. – The Distilled Spirits Council today pointed to the conclusions of a study by the University of Maryland’s Center for Food, Nutrition and Agriculture Policy (CFNAP), that called for more education to explain the definition of a standard drink.  The U.S. Dietary Guidelines for Americans define a drink as 1.5 ounces of 80-proof distilled spirits, 5 ounces of wine or 12 ounces of regular beer.

The study, funded by the National Beer Wholesalers Association Foundation, and presented at an Oct. 10 forum in Washington, D.C. entitled, “Beer: To Your Health!” was conducted to assess consumers’ perceptions about differences in beverage alcohol, moderation and health. 

According to the study’s main conclusions, the “data suggest that consumers do not understand alcohol equivalence given their disparate views on the healthfulness of different types of beverage alcohol (wine v. beer v. distilled spirits)” and “there are opportunities to help consumers understand the meaning of a standard drink.”

“We agree with those conclusions,” said Dr. Monica Gourovitch, Distilled Spirits Council Senior Vice President for the Office of Scientific Affairs.  “Understanding that alcohol is alcohol is an important part of responsible drinking.  As the U.S. Dietary Guidelines for Americans make clear, it’s not the type of drink you consume, but how much alcohol you consume that is important.”

CONTACT: Public Affairs Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:


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