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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Statement by the Distilled Spirits Council in response to the study, “Alcohol Use in Films and Adolescent Alcohol Use” in the Journal Pediatrics

April 14, 2015 05:11 PM

The study’s assertion that movie portrayals of alcohol consumption are driving an increase in underage drinking is completely discredited by U.S. government surveys showing that underage and binge drinking rates are at historic lows.

It should be noted that the overwhelming instances of alcohol portrayals in movies are not generated by alcohol companies.  As pointed out by the Federal Trade Commission, the lead federal agency on advertising, alcohol product placements in all entertainment media, including movies, accounted for about one-tenth of one percent of total advertising expenditures. 

Decades of scientific research do not show that alcohol advertising causes someone to begin drinking, including a recent study published in the International Journal of Advertising that concluded alcohol consumption remained flat, despite a 400 percent increase in alcohol advertising over 40 years.

The spirits industry does not condone any irresponsible use of our products, brand names and product images and the companies abide by a rigorous advertising and marketing Code, which includes numerous guidelines for branded product placements in entertainment media.  

 

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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.