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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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South Dakota Considers Complete Repeal of Sunday Alcohol Sales Ban

January 14, 2010 07:00 PM

--Latest State to Consider Modernizing Outdated Alcohol Laws--

Pierre, SD – The State Legislature on Tuesday introduced legislation to allow Sunday alcohol sales statewide, according to the Distilled Spirits Council which has supported modernizing alcohol laws across the country. 

House Bill 1002, sponsored by Rep. Charles Turbiville, would allow statewide Sunday alcohol sales for off and on-premise consumption and also remove restrictions on holiday sales.  The bill was referred to the House Committee on Commerce where it will first be considered.  Currently, Sunday sales are only allowed by a local option vote.

“This bill will free up business owners to better serve their customers – many of whom are out shopping on Sundays,” said Council Vice President Adam Smith.  “Removing this local option restriction will save the State the cost of local elections, as well as offer more choices and better convenience to South Dakotans.”

Thirty-six states across the country allow Sunday spirits sales.  A recent national economic analysis of states that allowed Sunday sales between 2002 and 2005 (12 states) showed that in 2006 each state saw an average of 5-7 percent increase in tax revenues with zero negative social impact, such as drunk driving or underage drinking. 

Smith noted that the majority of today’s modern households are comprised of dual-income workers that want the flexibility to shop on Sunday, now the second busiest shopping day of the week.

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