Print this Page

Drink in Moderation

Drink in Moderation

For adults who choose to drink, do so in moderation and responsibly at all times. Visit for information on alcohol and health.

read more

There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

read more

Alcohol and Health

According to the U.S. Dietary Guidelines, moderate alcohol consumption can be part of a healthy adult diet. As with all things, however, moderation and responsibility are key. The 2010 Guidelines define moderate drinking as consuming up to one drink per day for women and two drinks per day for men. The Guidelines define a standard drink as 1.5 ounces of 80-proof (40% alcohol) distilled spirits, 5 ounces of wine (12% alcohol), or 12 ounces of regular beer (5% alcohol). Each of these standard drinks contains 0.6 ounces of alcohol. America’s distillers do not recommend that people drink alcohol for potential health benefits. Alcohol abuse can cause serious health and other problems and even drinking in moderation may pose health risks for some individuals.


There is no beverage of moderation.

Only the practice of moderation.


Alcohol & Health Resources

Additional Links


© 2018 Distilled Spirits Council of the United States | Equal Opportunity Employer
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.