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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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Responsibility

The distillers’ efforts to encourage responsibility have spanned decades.  The Distilled Spirits Council is proud of its longstanding commitment to social responsibility and will continue to lead the way in this important effort.

Distilled Spirits Council Code of Responsible Practices

Within months of the repeal of Prohibition, leaders in the distilled spirits industry approved their first voluntary Code of Responsible Practices. Throughout the decades, the Distilled Spirits Council's Code of Responsible Practices has embodied the high standards and commitment to responsibility that have been the touchstone of DISCUS member company advertising practices.

Drunk Driving

For over 75 years, the Distilled Spirits Council has been committed to the elimination of drunk driving through education programs and the enactment of comprehensive drunk driving laws.  Our history of responsibility includes anti-drunk driving PSA’s dating back to the 30s, funding the development of a breathalyzer in the 1940s, serving on the Presidential Commission on Drunk Driving in the early 80s, and co-sponsoring with the Department of Transportation the highly successful "Friends Don’t Let Friends Drive Drunk" public service campaign in the 1980s that continues today.  In addition, in 2001, DISCUS and The Century Council forged a coalition with Mothers Against Drunk Driving (MADD) in support of a .08 BAC level coupled with comprehensive drunk driving measures.

Underage Drinking

According to the latest “Monitoring the Future” federal government statistics, alcohol consumption and binge drinking rates among 8th, 10th and 12th graders have continued their long-term decline, reaching historically low levels.  While this is encouraging news, much more needs to be done and industry, parents and the entire community working together can continue to make a difference.  Key to continuing this decline is positive parental involvement; early and persistent education; tough laws and strong enforcement.

Alcohol & Health

According to the U.S. Dietary Guidelines, moderate alcohol consumption can be part of a healthy adult diet.  As with all things, however, moderation and responsibility are key.  The 2010 Guidelines define moderate drinking as consuming up to one drink per day for women and two drinks per day for men.  The Guidelines define a standard drink as 1.5 ounces of 80-proof (40% alcohol) distilled spirits, 5 ounces of wine (12% alcohol), or 12 ounces of regular beer (5% alcohol).  Each of these standard drinks contains 0.6 ounces of alcohol.  America’s distillers do not recommend that people drink alcohol for potential health benefits.   Alcohol abuse can cause serious health and other problems and even drinking in moderation may pose health risks for some individuals.

The Century Council

The Century Council, launched in May 1991 and funded by America's leading distillers, promotes responsible decision-making regarding beverage alcohol and fights alcohol abuse, focusing on drunk driving and underage drinking problems. 

There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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© 2014 Distilled Spirits Council of the United States | Equal Opportunity Employer