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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Responsibility Starts at Home: THANKSGIVING IS A TIME FOR PARENTS TO DISCUSS DRINKING WITH COLLEGE STUDENTS -- Five Tips for Discussing Alcohol with College Students

November 14, 2004 07:00 PM
WASHINGTON, D.C. – With millions of college students preparing to head home for Thanksgiving, Distilled Spirits Council President Peter Cressy, a former college president, today urged parents to use the opportunity to talk to their college-age sons and daughters about drinking. “This Thanksgiving while families are together, parents should take this time to talk to their college-age children about drinking,” said Dr. Cressy. “Invest this time to ensure that your sons and daughters make responsible decisions. Even though many college students no longer live at home, the research shows parents and other adults have the most influence over their son’s or daughter’s decision to drink or not to drink.” Dr. Cressy offers parents the following tips for discussing alcohol with their college-age young adults: 1. Be clear in your expectations about your son’s/daughter’s decisions about drinking. If your son or daughter is under 21, tell them you expect them to obey the law and not drink. If your son or daughter is 21 or older, tell them you expect them to drink responsibly and in moderation, if they choose to drink at all. 2. Address important topics such as family beliefs and values regarding drinking, how to get help on campus and how to refuse a drink. 3. Be honest and direct about your own experiences with drinking. 4. Keep in close contact to determine if your son or daughter is feeling overwhelmed, making friends, getting involved with activities and enjoying classes. 5. Make sure they know you are there to support and help them through this transition period. These tips are taken from the “Parents, you’re not done yet,” brochure developed by the distilled spirits industry’s not-for-profit organization, The Century Council, which is dedicated to fighting underage drinking and drunk driving. The brochure can be downloaded at The Century Council’s website, CONTACT: Frank Coleman or Lisa Hawkins Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:


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