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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Response to Stanford University’s new alcohol policy by Kraig R. Naasz, President & CEO, Distilled Spirits Council

August 23, 2016 12:27 PM

Stanford University President John L. Hennessy is to be commended for his desire to address incidents of alcohol abuse on campus.  However, while well-intentioned, policies that single out distilled spirits but ignore beer or wine suggest that some forms of alcohol are “softer” than others. 

Such an approach sends a dangerous message to college students that is not supported by scientific evidence.  Efforts to address harmful drinking should be comprehensive and recognize that the consequences of alcohol abuse are attributable to the consumption pattern, not the type of alcohol consumed. 

We stand ready to work with universities in reviewing their alcohol policies and would urge them to utilize the best available science and proven strategies in formulating their positions.  It’s important to recognize that all forms of alcohol can be consumed responsibly and all forms can be abused.    



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