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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Alcohol Product Tastings

DISCUS Map of Consumer Spirits Tastings

Critical Marketing Tool for the Distilled Spirits Industry

  • There are currently about 5,000 brands of distilled spirits on the market in the United States, and hundreds of new brands are marketed each year. Tastings are an extremely effective way to encourage adult consumers to sample, compare and ultimately choose new beverage alcohol products - giving them the opportunity to learn more about the numerous types and brands of distilled spirits products before having to pay for a full-sized premium product.

Most States Currently Allow Some Form of Distilled Spirits Product Tastings

  • 46 states allow some form of distilled spirits tastings.

  • At least 41 states allow tastings in bars and restaurants and 39 states allow tastings in retail stores that sell spirits for off-premise consumption. Also, 36 states allow consumer spirits tastings at both on- and off-premise establishments.

  • The Distilled Spirits Council believes all states should provide equal market access and a level playing field for all beverage alcohol - beer, wine and distilled spirits.

  • In light of the fact that on-premise and off-premise establishments both hold a valid State license, tastings should be permitted at these retail establishments.

Product tastings are a traditional, responsible marketing tool

  • Tastings are a customary and longstanding means to feature a brand of product.

  • States that permit tastings usually limit the size and number of sample tastings and, of course, prohibit illegal underage consumption.

  • States have not reported abuse, social consequences or enforcement problems related to laws that permit limited beverage sampling.

© 2018 Distilled Spirits Council of the United States | Equal Opportunity Employer
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.