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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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International Issues

The DISCUS Office of International Issues and Trade seeks to promote and protect the spirits industry’s interests in multilateral, regional and bilateral trade agreements and to monitor and address wide-ranging regulatory developments that affect worldwide exports of U.S.-produced distilled spirits.

Free Trade Agreements

DISCUS strongly supports the U.S. government’s efforts to negotiate comprehensive, 21st-century free trade agreements through the Trans-Pacific Partnership (TPP) and Transatlantic Trade and Investment Partnership (TTIP).  DISCUS is working closely with the U.S. spirits industry, U.S. negotiators, and overseas partners to ensure that these agreements achieve significant new market access for U.S. spirits exporters.

Trade Promoition Authority

Distilled Spirits Council Statement for Finance Hearing on Trade Promotion Authority (January 16, 2014)

Trade Promotion Authority (TPA) and its Importance to the U.S. Distilled Spirits Industry

World Trade Organization

DISCUS is a strong proponent of the international rules-based trading system and supports continued multilateral efforts to liberalize and facilitate trade in distilled spirits.


Distilled Spirits Council to Host American Spirits Promotions along American Whiskey Trail and Abroad

DISCUS will host American Spirits seminars and tastings of super premium American whiskeys and other American spirits for importers, restaurant and nightclub owners, managers, bartenders, spirits buyers and media in select foreign markets in 2014.  In addition, a delegation of journalists from various international publications will visit the American Whiskey Trail.  The events, which will celebrate the taste, style and sophistication of American distilled spirits, are summarized below.  These activities are being undertaken in connection with the Council’s participation in the U.S. Department of Agriculture’s Market Access Program (MAP).

  • DISCUS will host a delegation of journalists from various international publications for tour of the American Whiskey Trail in May, 2014.
  • Additional overseas promotions will be announced at a later date.

For additional information about these events, please contact Frank Coleman at or 202-682-8840.   

Distilled Spirits Trade Data

Links and Resources


© 2016 Distilled Spirits Council of the United States | Equal Opportunity Employer
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.