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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Industry Issues

CapitolImageOur team of economists, scientists, lobbyists and public affairs professionals works to support laws that increase adult market access for spirits products, provide greater convenience and choices for our adult consumers and encourage responsible consumption.  We protect the hospitality industry from higher taxes and work diligently to reduce tariffs and trade barriers across the globe. 

Policy Resources

Responsibility Issues

Additional Resources

 
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