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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Patrón Spirits Company Joins Distilled Spirits Council

November 5, 2008 07:00 PM

Washington, DC – The Distilled Spirits Council, national trade association representing producers and marketers of America’s favorite distilled spirits brands, today announced that the Patrón Spirits Company is joining the industry group effective January 1, 2009.

“We welcome the Patrón Spirits Company, one of the fastest growing and most respected liquor producers, into the Distilled Spirits Council,” said Council CEO Peter H. Cressy.  “This is a critical moment for the industry and we look forward to pursuing the many challenges we face with the strong support of Patrón and its management team.  They have proven their mettle in the marketplace and now they will bring that expertise onto our board.”

“Patrón is very pleased to join the Distilled Spirits Council,” Patrón COO John McDonnell said.  “We are joining forces with America’s most important distillers and suppliers in the effort to achieve responsible market access and especially to fight the threat of increased state and federal taxes on our hospitality industry. No other organization offers the scope of expertise and presence on the ground in Washington and in state capitals across the nation. In these tough economic times, we need everyone working together.”

Founded in 1989, the Las Vegas-based Patrón Spirits Company is the worldwide exclusive importer and marketer of the fast-growing Patrón tequila brand, as well as Pyrat rum and Ultimat vodka.

The Distilled Spirits Council is the national trade association representing America’s leading distillers and over 85% of all premium distilled spirits brands sold in the U.S. Over the years, the Council has served as the industry’s voice on policy and legislative issues in the nation’s capital, state capitals and foreign capitals worldwide.

The group’s commitment to responsible consumption and marketing of alcohol is the foundation of everything it does as an organization and as an industry.  Throughout the decades, the Distilled Spirits Council’s Code of Responsible Practices has embodied the high standards and commitment to responsibility that have been the touchstone of DISCUS member company advertising practices.

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