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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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August 6, 2005 08:00 PM
LOUISVILLE, KY – Local leaders, representatives of Kentucky’s spirits industry and adult consumers gathered today at Party Mart in Louisville to celebrate the first Sunday liquor sales in the city since Prohibition, under a new ordinance supported by the distillers. Jerry Rogers, owner of Party Mart, opened his store today and found consumers appreciated the added convenience of being able to purchase their spirits any day of the week. Brown Forman President Don Berg, Greater Louisville Chamber of Commerce President Steve Higdon and Maker’s President Bill Samuels joined consumers in toasting Sunday sales at Party Mart. “This is certainly a consumer-friendly, business-friendly law, which allows stores to stay open – if they choose – on Sundays,” said Rogers. His 21,000 square foot store sells gourmet foods, party supplies and greeting cards, alongside a large selection of wines and spirits, which he has always had to forgo on Sundays. “In a store like mine, Sunday is one of my busiest days of the week, and it certainly will be beneficial to business,” he added. For years, Kentucky consumers have been able to purchase beer on Sunday, while the sale of spirits and wine has remained prohibited. A court order last summer allowed local governments to vote on whether they wanted Sunday sales in their community. The Louisville City Council voted on July 28th to allow package liquor stores to sell wine and liquor on Sundays. The Mayor signed the legislation on August 1st. “Kentucky, and now Louisville, join many other states and municipalities modernizing their marketplaces by rolling back Prohibition-era Blue Laws like Sunday spirits sales bans,” said Don Berg, President of Brown Forman Spirits Americas, which has its headquarters in Louisville. “Ending the discrimination against liquor products in Louisville, which have not been available for sale on Sunday, is only natural, considering the tremendous impact this industry has on our state’s economy. I can only hope the rest of the state follows soon.” Kentucky is one of a growing national trend of states re-examining the rationale behind Blue Law restrictions as a way to benefit consumers while at the same time raising much needed revenues. In the past three years alone, 11 other states have rolled back their Blue laws bringing the total to 33 states that permit Sunday liquor sales. “Kentucky is known throughout the world for its quality Bourbons, and we take great pride in our state’s signature industry,” said Bill Samuels, President of Maker’s Mark. “I was certainly happy to walk into Party Mart today and purchase a bottle of my own product.” “Sunday sales benefits consumers, local business owners, and even the state,” said Distilled Spirits Council President Peter Cressy, whose organization supports the new law. “We congratulate the City Council and the Mayor of Louisville for implementing this reasonable, progressive legislation.” -30- CONTACT: Public Affairs Department Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:


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