DISCUS

Liquor Industry Condemns R.J. Reynolds Promotion Condoning Excessive Drinking -- Applauds Attorneys General for Their Action

December 13, 2005 07:00 PM
Washington, D.C. – The Distilled Spirits Council expressed outrage over a R.J. Reynolds tobacco promotion condoning excessive drinking that included, without consent or involvement, liquor brands of spirits companies represented by the Council. It released a Dec. 1 letter from the Distilled Spirits Council’s Code Review Board to the Attorneys General from New York, Maryland and California condemning the tobacco promotion and urging its immediate halt. (link to copy of letter: /pdf/CRBLetter.pdf) “The distilled spirits industry is outraged by R.J. Reynolds Tobacco Company’s unauthorized, irresponsible campaign condoning excessive, illegal drinking,” said Distilled Spirits Council President Peter Cressy. “The spirits brands highlighted in the R.J. Reynolds marketing promotion were included without the knowledge, consent or participation of any spirits company. The spirits industry does not condone any marketing materials that glorify drunkenness and illegal, underage consumption.” The Council applauded the Attorneys General for sending a joint letter to the Reynolds CEO demanding that the tobacco company immediately cease the promotion. He added, “These same materials would be a clear violation under the Distilled Spirits Council’s own advertising and marketing Code if there had been liquor company involvement, which there was not. This Reynolds promotion blemishes the reputation of the distillers’ longstanding commitment to responsibility and we join the Attorneys General in urging Reynolds to immediately halt this promotion.” CONTACT: Public Affairs Department Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:
 

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