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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Latest CAMY Report on Alcohol Advertising Says African-American Youth Saw/Heard More Ads Than Peers But Government Data Show They Drink Less

June 13, 2006 08:00 PM

WASHINGTON, D.C. – The latest report by the Center on Alcohol Marketing and Youth (CAMY) says African-American youth saw and heard more alcohol advertising than their peers, but government data show African-American youth drink less than their peers. 

Distilled Spirits Council senior vice president Frank Coleman stated, “CAMY has regularly suggested in its misleading and flawed reports that somehow advertising and underage consumption are linked, but this latest CAMY report shows just the opposite. In fact in its very report, CAMY recognizes that African-American youth drink less.”

“The distilled spirits industry strongly opposes illegal, underage drinking by any group, and supports programs to fight this complex societal problem,” he added.

Past Month Alcohol Use Among 12-20 Year Olds - 2004

Race                    Percent

African American        19.1%
Hispanic                26.6%
White                   32.6%

Source: National Household Survey on Drug Use and Health

“The distilled spirits industry is committed to responsible advertising directed to adults. We abide by a rigorous advertising and marketing code that has transparent public reports and has been cited as a model of corporate social responsibility,” he concluded.

CONTACT: Public Affairs Department Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:


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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.