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Distilled Spirits Council Members:
Committed to Responsible Advertising and Effective Self-Regulation
- 70 percent adult demographic for all ad placements and promotional events
- All drinks Code covering over 2,800 brands of spirits, beer and wine
- Transparency: public reports on complaint decisions
- Promotional events should discourage activities that reward abusive drinking
- External Advisory Board added to Code compliance process
- No advertising in college newspapers
- Responsibility statements where practicable
- Age verification mechanisms for websites
- Models/actors in ads should be a minimum of 25 years old
- Advertisements should not be associated with "Rite of Passage"
- Explicit provisions regarding sexual content of advertising
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