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Stay updated on the latest issues impacting the spirits industry. The DISCUS Facebook page contains news clips, action alerts and opportunities to get involved. Like us now!

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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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I, Whiskey Documentary Celebrates Entrepreneurship and Innovation

October 12, 2016 03:27 PM

Distilled Spirits Council Partners with Competitive Enterprise Institute on Premiere


I, Whiskey: The Human Spirit, a documentary-style short film that tells the story of how the freedom to innovate brings people together, premiered tonight at a reception sponsored by the Distilled Spirits Council and the Competitive Enterprise Institute (CEI) at the Jack Rose Dining Saloon.

Produced by the Competitive Enterprise Institute, the film interviews whiskey industry entrepreneurs as well as whiskey consumers to illustrate how the history and commerce of whiskey creates a human connection—from the farmers and distillers to restaurant owners, consumers and beyond.

“Whiskey has played a central role in our nation's history, from the colonial era and George Washington’s distillery through the Whiskey Rebellion, Prohibition and into modern times,” said Distilled Spirits Council President & CEO Kraig R. Naasz. “This American spirit has made an important economic and social contribution to the fabric of our communities and businesses. I, Whiskey captures the entrepreneurial spirit of freedom and cooperation that is the foundation of America’s success.”

The movie is available for viewing on YouTube here. Jack Rose Dining Saloon, which hosted the premiere, features one of the largest selections of whiskeys on the East Coast.



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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.