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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Economic Contributions of the Distilled Spirits Industry

The Industry’s Role

The U.S. beverage alcohol industry is a major contributor to the economy, responsible for over $400 billion in total U.S. economic activity in 2010, generating nearly $90 billion in wages and over 3.9 million jobs for U.S. workers.

In 2010, distilled spirits accounted for over $120 billion in total economic activity, or 30% of total economic activity from all beverage alcohol.

Contributing to State Treasuries

The beverage alcohol industry contributed over $21 billion directly to state and local revenues during 2010. Of that amount, distilled spirits accounted for over $8.8 billion or 41% of this direct revenue.

In 2010, beverage alcohol's total contribution to state and local revenues was over $41 billion. Of that amount, $20.1 billion came from indirect revenues such as corporate, personal income, property and other taxes generated by the beverage alcohol industry.

Total revenues from distilled spirits (direct and indirect) were $15.5 billion in 2010, or 37% of total beverage alcohol revenue.

A Heavy Tax Burden

Distilled spirits are one of the highest taxed consumer products in the United States.

Standardizing for alcohol content, the distilled spirits federal excise tax burden (per proof gallon) is more than double that of beer and almost triple that of wine. The federal excise tax burden per proof gallon for distilled spirits is $13.50. In comparison, the tax burden per proof gallon for beer and wine is $6.18 and $4.86, respectively.

Federal, state and local taxes accounted for $7.83, or 54%, of the average $14.42 price for a typical 750ml bottle of 80 proof distilled spirits in the United States in 2012.

Economic Resources

Recent Distilled Spirits Industry Review Presentations

 
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