DISCUS

DISTILLED SPIRITS INDUSTRY: A LEADER IN RESPONSIBILITY COMMENDS NBC

December 19, 2001 07:00 PM
WASHINGTON, D.C., Dec. 20, 2001 – The Distilled Spirits Council today made the following points about the Guinness UDV and NBC guidelines to air distilled spirits advertisements. • DISTILLED SPIRITS ADS HAVE BEEN ON TELEVISION FOR THE LAST FIVE YEARS WITH BROAD PUBLIC ACCEPTANCE While NBC is the first network to air spirits ads, distilled spirits ads have aired over the last five years on more than 400 broadcast stations nationwide, 2000 radio stations, and numerous cable networks and systems representing 67 percent of all households. • DISTILLERS ARE COMMITTED TO RESPONSIBLE ADVERTISING For over 60 years, the distillers have abided by a voluntary Code of Good Practice for its advertising – with tough, high standards. The Federal Trade Commission commended the Code as effective industry self-regulation. The distilled spirits industry through The Century Council spends millions of dollars each year on award-winning programs to fight drunk driving and underage drinking. • NBC AND GUINNESS UDV ARE TO BE COMMENDED FOR RESPONSIBLE ALCOHOL ADVERTISING Through this arrangement, there will be more social responsibility messages about alcohol on television than ever before. Under the NBC guidelines, Guinness UDV will run four months of social responsibility messages. After the fourth month, one out of every five product advertisements will be a responsibility message. • ALCOHOL IS ALCOHOL IS ALCOHOL There is no justifiable reason to treat distilled spirits advertising differently than beer and wine advertising. Science and the Federal Government are clear: standard servings of beer (12 oz.), wine (5 oz.) and distilled spirits (1.5) contain the same amount of alcohol. • FEDERAL GOVERNMENT REPORTS NO LINK BETWEEN ADVERTISING AND CONSUMPTION OR ABUSE Several federal agencies and academic experts have weighed in on the issue of advertising and consumption and found that advertising has not been shown to cause an individual to begin drinking or to abuse beverage alcohol. • GEORGE HACKER OF CSPI STATED IN THE NEW YORK TIMES THE NEW NBC AND GUINNESS UDV GUIDELINES ARE “NOT A BAD STANDARD” AND “A STEP FORWARD” – (NYT Dec. 14) CONTACT: Frank Coleman or Lisa Hawkins Telephone: (202) 682-8840 SCROLLER Publication Name: Publication Author:
 

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