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Stay updated on the latest issues impacting the spirits industry. The DISCUS Facebook page contains news clips, action alerts and opportunities to get involved. Like us now!

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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Toasts to International Scotch Day

U.S. Consumers Are Gravitating to Super-premium Blends and Single Malts

Washington, D.C. – Super-premium blended Scotch whisky sales in the United States rose a robust 13.0 percent and super-premium single malt sales were up 8.8 percent in 2017, the Distilled Spirits Council said today, as America celebrates International Scotch Day. That translates for producers into more than $600 million in sales for super-premium brands in the $2.2 billion Scotch whisky category in the United States.

Volumes in 2017 for super-premium blended Scotch rose 11.8 percent to 466,000 cases (5.6 million bottles) and for single malts rose 9.3 percent to 752,000 cases (more than nine million bottles). In the scotch category, super-premium products sell for more than $50 per bottle at retail, a Council estimate.

“American whisky drinkers were all-infor super premium scotch in 2017, both blended and single malt,” said Distilled Spirits CouncilSenior Vice President Frank Coleman. He noted that it marks an acceleration for higher end blended scotch sales over 2016.

To learn more about the history and growth of the scotch category click here for a short video about Scotch and Scotland.

The Council encourages adult consumers to drink responsibly and in moderation. To learn more go to DrinkinModeration.org

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