DISCUS

Distilled Spirits Council Sponsors Germany Export Promotion

September 27, 2013 04:36 PM

Features Over 20 Small and Large Distillers at Berlin Bar Convention

Washington, D.C. – The Distilled Spirits Council of the United States today announced that it is sponsoring an export promotion visit in October to Germany for over 20 small and large distillers, designed to showcase American whiskeys and other products in one of Europe’s most important markets.

The initiative, supported by the U.S. Department of Agriculture, features a press conference and tasting for German media at the U.S. Embassy in Berlin on Monday, October 7, hosted by Ambassador John B. Emerson, as well as a American Spirits Pavilion and seminar at the Bar Convent Berlin on October 8 and 9.  The events will feature Woodford Reserve Master Distiller Chris Morris, who will describe the heritage, production and unique qualities of American Whiskeys, as well as a review of the market opportunities for U.S. spirits products. Nearly 20 small U.S. distillers are also expected to participate and showcase a wide array of craft distilled products from around the country to German wholesalers, on and off-premise retailers, and the bar and nightclub trade. 

“The market for U.S. distilled spirits, particularly whiskeys, has been very strong in Germany, and with some education we feel that growth can continue and even accelerate,” said Distilled Spirits Council Senior Vice President Frank Coleman. He noted that between 2007 and 2012, U.S. Whiskeys were the second largest category of imported spirits in Germany, growing 41.4 percent by volume to over 15 million liters, and 32.8 percent by value to over $850 million.

“Further, it is worth noting Germany is a cultural opinion leader and trendsetter for the many emerging markets to the east,” Coleman added, “thus providing a beneficial echo effect for our industry marketing efforts here.”

Among the participating producers are Brown-Forman (Jack Daniel’s, Woodford Reserve), Beam (Maker’s Mark, Jim Beam), Diageo (Bulleit Bourbon), and Campari USA (Wild Turkey), as well as small distillers including Catskill Distilling Company (NY), Cane Land Distilling (LA), Catoctin Creek Distilling Co. (VA), Cleveland Whiskey (OH), Corsair Distillery (TN), Death’s Door Spirits (WI), Few Spirits (IL), Garrison Brothers Distillery (TX), Georgetown Trading (DC), House Spirits (OR), Koloa Rum Company (HI), Limestone Branch Distillery (KY), Napa Valley Distilling (CA), Michter’s Distillery (KY), Osocalis Distillery (CA), Philadelphia Distilling (PA), Prichard’s’ Distillery (TN), Prohibition Distillery (NY), Square One Spirits (CA), and Tuthilltown Spirits (NY).

“Premium Bourbons and Tennessee Whiskeys are experiencing significant growth in global markets because of their authentic heritage, their distinctive flavors and their versatility in cocktails, and we are excited to help educate the media and the trade in Germany,” Coleman concluded.

 

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