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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Showcases American Whiskeys for EU Officials and Diplomats in Brussels, Belgium

September 24, 2015 10:37 AM

Washington, D.C. – The Distilled Spirits Council of the United States, along with famed New York mixologist Christy Pope, U.S. Ambassador to Belgium Denise Campbell Bauer, and U.S. Ambassador to the European Union Anthony Gardner will host a “Tasting Seminar on Fine U.S. Whiskeys” for European Union officials and dignitaries as well as local media and beverage industry executives. 

The event will take place at the Residence of U.S. Ambassador Denise Campbell Bauer in Brussels, Belgium on September 30.

The event, supported by the U.S. Department of Agriculture, will feature a presentation on the history and unique production process of American Whiskey, a tasting of select American Whiskeys, as well as a cocktail demonstration featuring American Whiskeys. After the presentation, guests will have an opportunity to sample a number of spirits brands produced by small distillers from around the U.S.

“Premium Bourbons, Tennessee and Rye Whiskeys are experiencing significant growth globally because of their authentic heritage, their distinctive flavors and their versatility in cocktails,” said Distilled Spirits Council Senior Vice President of International Trade Christine LoCascio. “We are excited to showcase the variety of flavors in American Whiskey and explain what distinguishes these from other whiskeys produced around the world.  We are exceedingly grateful to Ambassador Bauer, Ambassador Gardner and the U.S. Department of Agriculture for their support of this event.”

Christy Pope, a well-respected leader of the craft cocktail movement, will conduct the tasting and cocktail demonstration, which will feature samples of a wide range of American Whiskeys, such as Rebel Yell Kentucky Straight Bourbon, Makers Mark 46 Bourbon, Basil Hayden Bourbon, Woodford Reserve Bourbon, Wild Turkey 101 Bourbon, Bulleit Rye, and others. 

Pope added, “Whether served straight, over ice, or in simple, creative cocktails, these drinks are perfect for any occasion.  My goal is to educate the beverage trade in the EU on the benefits of including American Whiskeys in their cocktail programs.”

In 2014, global U.S. distilled spirits exports achieved a sixth-straight record year reaching $1.56 billion, up 3.8% compared with 2013. U.S. whiskeys, primarily Bourbon and Tennessee Whiskey, represent the vast majority (i.e., 70%) of the total.  The European Union accounts for approximately 48% of total U.S. exports; 83% of U.S. spirits exports to the EU is accounted for by Bourbons and Tennessee Whiskeys.

The U.S. distilled spirits industry is committed to social responsibility. For those adults who choose to drink, they should do so in moderation and responsibly at all times. For more information: www.drinkinmoderation.org.

The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.

 

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© 2017 Distilled Spirits Council of the United States | Equal Opportunity Employer
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.