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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Says TPP Will Help Industry By Protecting American Products and Opening Markets

November 30, 2015 10:14 AM
The Distilled Spirits Council of the United States, representing over 135 distillers of all sizes, today said the Trans-Pacific Partnership (TPP) Agreement, once implemented, will benefit the U.S. distilled spirits industry by opening markets for its products.  The historic trade agreement, the text of which was released on November 5, includes Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam.
"While it is not a perfect agreement, TPP is a positive step forward to ensure U.S. spirits exports will have a level playing field in several overseas markets,” said Christine LoCascio, Council Senior Vice President for International Trade, who serves as an advisor on two United States Trade Representative Trade Advisory Committees. 
“First, the TPP includes important new protections for Bourbon and Tennessee Whiskey—the top U.S. spirits exports globally—as well as a number of other provisions to help streamline exports of spirits throughout the TPP countries,” she pointed out. “For example, for the first time in any U.S. Free Trade Agreement, the TPP agreement includes a separate annex on distilled spirits establishing certain best practices regarding labeling and certification requirements, which will create more predictable rules for exporting U.S. spirits.”
LoCascio noted partly as a result of several previous trade liberalizing agreements, the U.S. has seen five straight years of record spirits exports, reaching over $1.56 billion in 2014, of which two thirds is U.S. whiskeys. 
“The Council thanks the U.S. negotiators for their dedication and tireless efforts to reach an agreement. When implemented, it will keep the momentum going for trade liberalization. The Council looks forward to briefing key Members of Congress on the specific benefits of the agreement to the U.S. spirits industry,” LoCascio concluded.


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