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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Response to Alcohol Tax Study

November 19, 2014 10:25 AM


Statement by DISCUS Senior Vice President Frank Coleman in response to the latest CAMY “study” presented at the American Public Health Association’s Annual Meeting in New Orleans


Washington, DC – “At a time when the CDC is under constant fire for mismanaging numerous crises, it is yet again wasting millions of tax dollars on blatant anti-alcohol advocacy research.

“This study wrongly presumes that the vast majority of drinkers are abusive drinkers, and hence impose economic costs on society.  It also fails to acknowledge the scientific fact that truly abusive drinkers are little affected by price (according to Wagenaar’s own research, among many). 

“They also predictably completely ignore the significant, beneficial economic effects on the hospitality industry and the positive health effects of moderate alcohol consumption. In fact, CDC’s own 2011 research (ironically in the American Journal of Public Health) showed conclusively that moderate drinking was one of four key behaviors to help people live longer.

“This is a colossal waste of taxpayer funds to promote Jernigan’s candid and unvarnished higher tax agenda. It would only be noteworthy if he said the opposite,” said Distilled Spirits Council Senior Vice President Frank Coleman.



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