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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Provides Responsible Drinking PSA to TV Stations for Alcohol Awareness Month

April 2, 2015 03:52 PM

Spot Also Available Through National Association of Broadcasters Website

WASHINGTON, DC – To mark Alcohol Awareness Month, the Distilled Spirits Council and the National Association of Broadcasters are making available a moderation and responsible drinking public service announcement (PSA) to local television stations around the country.

A broadcast quality version of the PSA can be accessed by local television stations through the National Association of Broadcasters’ website

“While April is Alcohol Awareness month, moderate, responsible consumption should be practiced year-round by adults who choose to drink,” said Distilled Spirits Council President Peter Cressy. “Alcohol can be part of an enjoyable, healthy adult lifestyle but moderation is the key. Since beer, wine and spirits products may come in a range of sizes and alcohol content, it is critically important that those adults who choose to drink understand the definition of a standard drink.”

According to the U.S. Dietary Guidelines for Americans, moderate alcohol consumption is up to one drink per day for women and up to 2 drinks per day for men.  The Guidelines define a standard drink as 12 fluid ounces of regular beer (5% alcohol by volume), 5 fluid ounces of wine (12% alcohol by volume) and 1.5 fluid ounces of 80 proof (40% alcohol by volume) distilled spirits. One drink contains 0.6 fluid ounces of alcohol.

The “Drink in Moderation” PSA directs consumers to, where consumers will find information from the U.S. Dietary Guidelines for Americans on moderate drinking as well as tips for responsible entertaining.

View the PSA on Moderation



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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.