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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Promotes Moderation in Official MLB World Series Program

October 26, 2015 12:09 PM

The Distilled Spirits Council announced today that a new moderation ad will appear in the Official 2015 Major League Baseball World Series Program set to go on sale this week.

The full page ad, which can be viewed here, urges adult baseball fans who choose to consume alcohol to drink in moderation.  The ad cites the famous Greek philosopher’s quote, “Moderation in all things,” and encourages readers to visit the Council’s website: DrinkinModeration.org

“The Distilled Spirits Council knocked it out of the park with its moderation message,” said Greg Dillard, Senior Director of Sales for the publisher of the program.  “Now in its 109thedition, Major League Baseball’s World Series Program remains one of the most popular post season collectibles in any sport.  This important ‘Drink Responsibly’ advertisement will be seen by baseball fans at the World Series Games and across the country in all 32 MLB markets.”

The MLB World Series Program will be sold inside the stadium during all of the games of the World Series.  In addition, it will be made available for sale in all 32 MLB markets with an estimated readership of 1.6 million at newsstands, bookstores, retail outlets, supermarkets, airports, and online at MLB.com at a cover cost of $15.  The World Series kicks off Tuesday, Oct. 27. 

 

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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.