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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Offers Free Alcohol and Moderation Brochure for Alcohol Awareness Month

April 7, 2016 09:48 AM

The Distilled Spirits Council is marking Alcohol Awareness Month by offering adult consumers a free brochure featuring important information about alcohol consumption and the adult diet.

“Alcohol Awareness Month is a good time for adults to reflect on their alcohol consumption,” said Dr. Sam Zakhari, Distilled Spirits Council Senior Vice President of Science and former Division Director at the National Institute on Alcohol Abuse and Alcoholism.  “Beverage alcohol consumption by adults can be an enjoyable lifestyle and diet choice; however, as with all things, moderation is the key,” Zakhari added.

The tri-fold brochure provides information on alcohol consumption from the federal government’s newest edition of the Dietary Guidelines for Americans, which serves as the basis for federal nutrition policy in the United States.  According to the Dietary GuidelinesAdvisory Committee, “moderate alcohol intake can be a component of a healthy dietary pattern, and that if alcohol is consumed, it should be consumed in moderation and only by adults.” 

The Alcohol and Moderationbrochure answers many frequently asked questions about alcohol consumption, including:

  • What is moderate drinking?

  • What counts as a drink?

  • Which form of alcohol contains more alcohol per serving?

  • Are the potential risks and benefits the same for beer, wine and spirits?

  • How many calories are in beer, wine and spirits?

  • Who should not drink?

The Alcohol and Moderation brochure can be viewed or ordered on the Distilled Spirits Council’s website.




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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.