DISCUS

Distilled Spirits Council of The U.S. To Host American Spirits Promotions in Korea, Russia, and China; Global Media Outlets will visit the American Whiskey Trail

March 3, 2012 01:09 PM

WASHINGTON, D.C. – The Distilled Spirits Council of the United States (Distilled Spirits Council) will host American Spirits seminars and tastings of super premium American whiskeys and other American spirits for importers, restaurant and nightclub owners, managers, bartenders, spirits buyers and media in Korea, Russia, and China later this year.  In addition, a delegation of journalists from various international publications will visit the American Whiskey Trail.  The events, which will celebrate the taste, style and sophistication of American distilled spirits, are summarized below.  These activities are being undertaken in connection with the Council’s participation in the U.S. Department of Agriculture’s Market Access Program (MAP).


AMERICAN WHISKEY TRAIL TOUR


The Council will host a delegation of media from various international publications, for a tour of the American Whiskey Trail on April 20-25, 2012.


KOREA


The Council will organize an American Spirits Seminar in Korea this spring. The event will be held in Seoul during the week of May 14, 2012.


RUSSIA


The Council will organize an American Spirits Seminar in Moscow, Russia this summer.  The promotion is tentatively planned for late July 2012.


CHINA


The Council will organize American Spirits Seminars in Hong Kong and Shanghai, China in November 2012.


For more information, please contact: Frank Coleman, Council Senior Vice President, Telephone 202 682 8840 or e-mail: fcoleman@discus.org.

 

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