DISCUS

Distilled Spirits Council of The U.S. To Host American Spirits Promotions in India and China; Global Media Outlets will visit the American Whiskey Trail

March 4, 2011 04:59 PM

Contact: Frank Coleman
Telephone: (202) 682-8840

WASHINGTON, D.C. – The Distilled Spirits Council of the United States (Distilled Spirits Council) will host American Spirits seminars and tastings of super premium American whiskeys and other American spirits for importers, restaurant and nightclub owners, managers, bartenders, spirits buyers and media in India and China later this year. In addition, a delegation of journalists from various international publications will visit the American Whiskey Trail. The events, which will celebrate the taste, style and sophistication of American distilled spirits, are summarized below. These activities are being undertaken in connection with the Council’s participation in the U.S. Department of Agriculture’s Market Access Program (MAP).

INDIA

The Council will organize American Spirits Seminars in India this spring under the U.S. Department of Agriculture’s Market Access Program. The events will be held in Delhi (March 21, 2011), Goa (March 23, 2011) and Mumbai (March 25, 2011).

CHINA

The Council will organize American Spirits Seminars in Hong Kong and southern China November 2011.

AMERICAN WHISKEY TRAIL TOUR

The Council will host a delegation of media from various international publications, for a tour of the American Whiskey Trail the week of May 8, 2011.

For more information, please contact: Frank Coleman, Council Senior Vice President, Telephone 202 682 8840 or e-mail: fcoleman@discus.org.
 

 

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