Distilled Spirits Council of the United States Hosts ‘Great American Whiskey Experience’ in Vietnam
March 17, 2017 09:30 AM
George Washington Distillery Master Distiller Steve Bashore to Present an Exclusive Tasting of American Whiskeys
The Distilled Spirits Council of the United States (the Council), will host the 'Great American Whiskey Experience', one-of-a-kind tasting seminars in Ho Chi Minh City (April 3) and Hanoi (April 5) for importers, distributors, retailers and bartenders in Vietnam.
The events, supported by the U.S. Department of Agriculture, are part of a series of international trade missions hosted by the Council featuring a presentation on the history and unique production process of American Whiskeys. These will include a tasting of globally-recognized American Whiskeys, as well as brands not currently available in Vietnam.
George Washington Distillery Master Distiller Steve Bashore, an American Whiskey expert who will lead the seminars, said, “American whiskeys, such as Bourbon, Tennessee Whiskey and American Rye Whiskeys are part of the American experience, from the earliest American settlers to George Washington, to the current worldwide whiskey explosion.” He added, “The global interest in American Whiskey is due to their authentic heritage, their distinctive flavors and their versatility in cocktails.”
Global U.S. spirits exports exceeded USD $1.4 billion in 2016, and have been on an upward trend over the past decade thanks to increased popularity, increased trade promotion programs and implementation of market opening trade agreements. Uniquely American, Bourbon and Tennessee Whiskey products are the leading categories of U.S. spirits exports, accounting for almost USD $1 billion in exports in 2016. U.S. spirits exports to Vietnam in 2016 totalled over $47 million and included whiskeys, brandies, and liqueurs, among others.
The Council forecasts continued strong growth in American Whiskeys due to the growing popularity of the distinctive flavor and mixability of U.S. whiskeys and the rise of cocktail culture world wide. Additionally, distilleries are coming to market with increasingly popular flavored whiskeys, while artisanal distilleries of all sizes are emerging in the United States to meet global demand for uniquely crafted spirits products.
The U.S. distilled spirits industry is committed to social responsibility. For those adults who choose to drink, they should do so in moderation and responsibly at all times. For more information: www.drinkinmoderation.org.
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.
About the Distilled Spirits Council
The Distilled Spirits Council of the United States is a national trade association representing U.S. producers, marketers and exporters of distilled spirits products (www.distilledspirits.org). In partnership with the United States Department of Agriculture’s Market Access Program (MAP), the Distilled Spirits Council aims to educate the hospitality industry, adult consumers, and media in key spirits markets on the taste, heritage, and style of American distilled spirits. The Council’s MAP promotions focus primarily on the history and unique qualities of American Whiskeys, including Bourbon, Tennessee Whiskey and Rye Whiskey, which account for the vast majority of U.S. spirits exports worldwide.
Issued by Pose Communications on behalf of the Distilled Spirits Council of the United States, in partnership with the US Department of Agriculture.
For more information, please contact
Ms. Ly Na Tran
Floor 2, 40 Pham Ngoc Thach street, ward 06, district 03, HCMC
Mobile phone: 0938 793 885