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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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February 23, 2004 07:00 PM
Washington, D.C. – Distilled Spirits Council President Peter H. Cressy expressed condolences to the family, friends and colleagues of Jim Beam Master Distiller Emeritus Frederick Booker Noe II, grandson of the legendary Jim Beam, who died today in Bardstown, KY after an extended illness. Calling Noe “one of the crown jewels of the American Distilling industry,” Cressy noted that “he was a cultural icon who was beloved by Whiskey aficionados around the globe. He embodied the great heritage and traditions of the Bourbon industry, and was one of its greatest ambassadors as well as a mentor to so many of the master distillers of today.” In addition, Cressy said, “Noe was an innovator who played a key role in the rejuvenation of the Bourbon category through the development of the small batch trend which is exploding worldwide. “The entire American distilling industry mourns his loss,” Cressy concluded. CONTACT: Frank Coleman or Lisa Hawkins Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:


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