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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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December 4, 2002 07:00 PM
Handbook Offers Holiday Recipes, Calorie Guide and Tips for Hosting Responsible Celebrations
WASHINGTON— As part of its continuing effort to promote a happy, safe holiday season, the Distilled Spirits Council launched its Holiday Handbook offering drink recipes, a beverage calorie guide and tips on how to host a responsible cocktail party on its website at: With the holidays looming and millions of Americans preparing to kick off the season, the Distilled Spirits Council launched the guide to encourage responsible celebrating. The Holiday Handbook also includes information about standard drinks equivalence and a link to The Century Council, a not-for-profit organization funded by the leading distillers to combat drunk driving and underage drinking. “Each year people throughout the United States come together during the holidays to celebrate with friends and family,” said Dr. Peter Cressy, President and CEO of the Distilled Spirits Council. “As people gather to enjoy this festive time of year, the distillers urge everyone to make responsible drinking decisions to ensure a safe holiday season.” The Distilled Spirits Council offers the following tips for hosting responsible celebrations: 1. Designate a bartender who can serve your guests and keep an eye on how much everyone is drinking. 2. Remember— Alcohol is alcohol is alcohol. It is important to understand that a standard serving of beer (12 ounces), wine (5 ounces) and a cocktail (containing 1 ½ ounces of 80 proof distilled spirits) each contains the same amount of alcohol. 3. Make sure that you provide food to complement your cocktails. Consider food pairings to enhance your chosen cocktails: fresh seafood and breads accentuate vodka cocktails, spiced and smoked meats and cheeses complement whiskey and rum’s flavors are enhanced by a variety of citrus fruits. 4. Be sure to have plenty of non-alcohol beverages available for your guests. Try creating a festive non-alcohol punch or egg nog for those guests who choose not to drink beverage alcohol. 5. Make sure your guests have a safe way home either through designated drivers or a taxi – when possible, coordinate transportation in advance. CONTACT: Frank Coleman Telephone: (202) 682-8840 SCROLLER Publication Name: Publication Author:


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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.