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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

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For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Hosts "Spirits of Denver" and "Spirits of Minneapolis"

August 20, 2008 08:00 PM

Convention Media Events with Times of London, The Hill

WASHINGTON – The Distilled Spirits Council announced it is partnering with major media organizations including the Times of London, The Hill, Cigar Aficionado, and The Weekly Standard to host premier events at the two national political conventions in Denver and Minneapolis. 

The “Spirits of Denver,” is slated for Monday, August 25 at Beta, the top nightspot in the LoDo section of Denver.  The “Spirits of Minneapolis” will be held Monday, September 1, at Solera, a popular club and restaurant in the warehouse district of Minneapolis.

Both media events will feature sampling opportunities for guests of the finest distilled spirits products from around the world, as well as politically themed cocktails produced by master mixologists in each city.

“It’s an honor to be able to partner with these prestigious organizations to host media events that are among the most sought after tickets at these gatherings,” said Council Senior Vice President Frank Coleman.  “Distilled spirits are a central part of hospitality around the world, and we hope to share a little of that with opinion leaders at the national political conventions.”

In addition to spirits samplings, the events will include Cigar Aficionado-themed lounges featuring Rocky Patel Premium Cigars.
 
Other event supporters include Daimler, the U.S. Chamber of Commerce, Amgen, National Association of Chain Drug Stores, Verisign, Lockheed Martin, Astra Zeneca, Direct Marketing Association, Federation of American Hospitals, Duke Energy, Democracy Data and Communication, and others.

Each event will showcase the Federal Trade Commission’s “We Don’t Serve Teens” education campaign, with a message to adults that providing alcohol to teens is unsafe, illegal and irresponsible.

“We Don’t Serve Teens” materials will be prominently displayed at the events to spread this critical message to members of Congress, public opinion leaders, media representatives and other attendees.

The “We Don’t Serve Teens” campaign is based on research showing that most teens who drink obtain alcohol from social sources -- including taking alcohol from their parents’ homes; having older friends buy it; or obtaining it at parties.  

The “We Don’t Serve Teens” Campaign is supported by a diverse group of public and private partners including America’s leading distillers, federal, state and local governments, advertising and media organizations and consumer groups.

CONTACT: Public Affairs Telephone: 202-682-8840 SCROLLER Y Publication Name: Publication Author:
 

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