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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Encourages Responsible Holiday Season Drinking with PSA

December 8, 2016 09:27 AM

Spot Available through National Association of Broadcasters


In advance of the holiday season, the Distilled Spirits Council and the National Association of Broadcasters are distributing a 30-second public service announcement (PSA) about responsible drinking to local television stations around the country.

A broadcast quality version of the PSA also can be accessed by local television stations through the National Association of Broadcasters at:

“The holiday season is a time to celebrate good friends and good cheer, as well as a time for good judgment,” said Distilled Spirits Council President & CEO Kraig R. Naasz.  “Enjoying a festive cocktail in moderation can be a pleasurable part of joyful, holiday celebrations.”

According to the U.S. Dietary Guidelines for Americans, moderate alcohol consumption is up to one drink per day for women and up to 2 drinks per day for men.  The Guidelines define a drink-equivalent as 12 fluid ounces of regular beer (5 percent alcohol), 5 fluid ounces of wine (12 percent alcohol) and 1.5 fluid ounces of 80 proof distilled spirits (40 percent alcohol).  One drink contains 0.6 fluid ounces of alcohol.

“As the peak holiday season gets underway, we want to encourage adults who choose to raise a glass of cheer to do so responsibly and in moderation,” said Naasz.

The “Drink in Moderation” PSA directs consumers to, where consumers can find information from the U.S. Dietary Guidelines for Americanson moderate drinking as well as tips for responsible entertaining.



© 2018 Distilled Spirits Council of the United States | Equal Opportunity Employer
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.