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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Spirits Council Criticizes New California Hospitality Tax

March 14, 2017 12:04 PM

Tax Bill Would Hurt California Hospitality Sector and Destroy Jobs


The Distilled Spirits Council today called on lawmakers to reject Assembly Bill 479, a proposal to increase taxes on spirits that would devastate restaurants and small businesses across the state of California.

“Exempting diapers and health products for women from sales tax is a laudable goal and one that has been successfully achieved in other states,” said Distilled Spirits Council Vice President Adam Smith. “However, shifting the tax burden onto the state’s already overtaxed hospitality sector is not sound public policy. The goal of helping women and families afford life’s necessities is important, but should be part of a larger over-all budget discussion. Simply tacking on another liquor tax will result in job losses throughout California restaurants, bars and hotels – including many much-needed jobs held by women.

“Spirits are already overtaxed in California with more than 50 percent of the price of a bottle of spirits going to a tax of some kind. Consumers respond to higher prices by making fewer purchases. That means less spending at restaurants and retail stores, less revenue for hospitality businesses and ultimately fewer jobs,” added Smith.

According to an economic analysis by the Council, the proposed tax would cause an estimated loss of retail revenue of nearly $170 million per year. As a result, nearly 2,400 workers would lose their jobs.



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