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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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CINCO DE MAYO -There's More to it than Margaritas!

May 1, 2003 08:00 PM
Washington, DC — April 28, 2003 — For millions of Americans, the unofficial start of summer begins with a margarita on May 5th and a toast to Cinco de Mayo. But, contrary to the widely held belief, Cinco De Mayo, The Fifth Of May, is not the celebration of Mexico’s Independence Day. Cinco de Mayo actually commemorates the victory of the small, outnumbered Mexican militia over the French army at The Battle of Puebla in 1862. This victory temporarily halted the French advance and helped prevent aid from reaching the Confederate Army during the U.S. Civil War. Since the battle, the celebration of Cinco de Mayo began as a regional holiday in the state of Puebla, but is now celebrated across Mexico and the United States, particularly where large Mexican populations are present. In addition to the ever-popular margarita, the Distilled Spirits Council has compiled recipes for several of the hottest Cinco de Mayo cocktails to help celebrate the bonds of freedom and liberty shared by the United States and Mexico. Recipes: Charro Negro 1 ½ oz. El Charro Tequila Reposado 3 oz. cola Juice of ½ lemon Margarita Salt Rub rim of chilled highball glass with lemon and dip into margarita salt. Fill glass with ice and add tequila, lemon juice and cola. Stir. Sauza Sunrise 1 ½ oz. Sauza Conmemorativo 2 oz. orange juice 2 dashes grenadine Pour tequila and orange juice in highball glass over ice. Stir and add grenadine. Garnish with orange slice and cherry. Cuervopolitan 1 ¼ oz. Cuervo Ańejo Tequila ¼ oz. orange liqueur ½ oz. cranberry juice juice of ½ lime Pour all ingredients into a shaker filled with ice and stir vigorously. Strain into a chilled martini glass. Tequila Manhattan 1 ¼ oz Chinaco Silver Tequila ¼ oz sweet vermouth cherry Pour ingredients in shaker filled with ice. Stir vigorously and pour into chilled martini glass. Add cherry. Paloma 1 ½ oz Montezuma tequila 3 oz grapefruit soda lemon slice Mix ingredients in cocktail glass, garnish with lemon. Tequilito 1 ½ oz. El Toro Blanco Tequila 8 mint leaves 1 tbsp. lime juice 1 ½ tbsp. sugar 2 oz. sparkling water Crush mint, with sugar and lime juice in a rocks glass. Fill with ice and add tequila and sparkling water. Stir thoroughly. Mexican Coffee ¾ oz Cazadores Tequila ¾ oz coffee liqueur coffee whipped cream Pour tequila and coffee liquer into Irish Coffee glass. Add coffee, top with whipped cream Tequini 1 ½oz Don Eduardo Ańejo Tequila dash dry vermouth dash Angostura bitters lemon twist Mix all ingredients in a shaker filled with ice. Strain into chilled martini glass and garnish with twist Sante Fe Maggie 1 ¼ oz Viuda de Romero Reposado Tequila ½ oz orange liqueur 2 oz Sweet & Sour mix 2 oz cranberry juice Blend ingredients in shaker and pour into margarita glass. Squeeze lime wedge and drop into glass. Photos Available at: Distilled Spirits Council of the United States The Distilled Spirits Council of the United States is a national trade association representing the leading brands of distilled spirits. Council member products include the full spectrum of quality distilled spirits such as Bourbon, Scotch and other whiskeys, vodka, gin, tequila, rum, brandy, cordials and liqueurs. The distillers take special pride in their products as well as in their commitment to encourage responsible beverage alcohol consumption by adults who choose to drink alcohol. If you choose to drink, be sure to consume sensibly and responsibly. Part of drinking responsibly is knowing that alcohol is alcohol. 12 oz. beer, 5 oz. wine and 1.5 oz. of 80 proof distilled spirits contain the same amount of beverage alcohol. CONTACT: Patrick MacElroy or Monica Bell Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:


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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.