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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Celebrate "National Bourbon Heritage Month" With the Classic Bourbon Cocktails

August 30, 2007 08:00 PM

Washington, DC— Bourbon lovers across the country can raise a glass this holiday weekend in honor of “National Bourbon Heritage Month” with classic Bourbon cocktail recipes provided by the Distilled Spirits Council.

“At a time when consumer preferences have led to a renaissance for premium bourbons, it's great news that the Senate has recognized America's distilling heritage by designating September as Bourbon Heritage Month,” said Distilled Spirits Council Senior Vice President Frank Coleman.

“America's distilling heritage is intertwined with the history of the nation,” Coleman noted.  “This legislation will help bring that history back into focus for many Americans, and help us celebrate our bourbon heritage—responsibly!”

This August, the U.S. Senate passed a resolution sponsored by Senator Jim Bunning (R-KY) officially declaring September 2007 “National Bourbon Heritage Month,” celebrating the uniquely American history of Bourbon whiskey.  It also calls on adult consumers who enjoy Bourbon to do so responsibly and in moderation.

Since 2003, high-end bourbons have seen revenue grow from $450 million to over $500 million, some 2.2 million cases, in the United States.  High-end bourbon sales accounted for eight percent of total spirits growth in 2006.

Bourbon, first recognized as a distinctive product on the United States in 1964 by an act of Congress, must be made in the United States, consist of at least 51 percent corn and be aged in new, charred oak barrels for a minimum of two years.  Most premium Bourbons are aged for six years or longer.

Classic cocktails are an excellent way to celebrate National Bourbon Heritage Month in your own home.  As always, the Distilled Spirits Council urges adult consumers to celebrate responsibly.  Below are some classic Bourbon cocktail recipes in honor of America’s native spirit:

Mint Julep
1.5 oz bourbon
4 mint sprigs
1 tsp sugar dissolved in water & muddled with mint
Fill with shaved ice
Stir until frosted
Add mint sprigs and/or orange slice, pineapple spear, cherry

1 oz bourbon
0.5 oz sweet vermouth
Add lemon twist
Serve in a cocktail glass (4.5 oz)

Old Fashioned
1.5 oz. bourbon
2 dashes aromatic bitters
Fill with ice
Muddle Orange Slice with Sugar and bitters
Add cherry, orange slice, & lemon wedge
Top with splash of club soda
Serve in a rocks glass (6.0 oz)

The Distilled Spirits Council of the United States is a national trade association representing the leading brands of distilled spirits. Council member products include the full spectrum of quality distilled spirits such as Bourbon, Scotch and other whiskeys, vodka, gin, tequila, rum, brandy, cordials and liqueurs.
The distillers take special pride in their products as well as in their commitment to encourage responsible beverage alcohol consumption by adults who choose to drink. If you choose to drink, consume sensibly and responsibly.  An important part of responsible drinking is understanding that a standard drink of regular beer (12 oz.), distilled spirits (1.5 oz. of 80-proof spirits) and wine (5 oz.) each contains the same amount of alcohol.

CONTACT: Public Affairs Telephone: 202-682-8840 SCROLLER Y Publication Name: Publication Author:


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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.