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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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CDC's Study on Alcohol Use is Misleading - Philadelphia Inquirer Op-ed

May 1, 2013 08:59 AM

By Raymond Scalettar

 The Centers for Disease Control has weighed in very publicly in the debate surrounding the privatization of state liquor stores in Pennsylvania, suggesting that privatization would harm public health. The studies CDC cites as evidence, however, do not support that claim.

 Robert Brewer, who leads the alcohol program in the CDC's National Center for Chronic Disease Prevention and Health Promotion, has repeatedly pointed to a review by CDC's Community Task Force. It found a 44 percent median increase in per capita sales of privatized alcoholic beverages within jurisdictions that underwent privatization of retail alcohol sales.

 Unfortunately, Brewer has never explained what the 44 percent estimate really means. This data, which has been presented out of context, is misleading and useless in the Pennsylvania privatization discussions.

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