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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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June 19, 2003 08:00 PM
WASHINGTON, D.C. – In response to the latest report by the Center on Alcohol Marketing and Youth (CAMY), Distilled Spirits Council President Peter Cressy stated, “The Distilled Spirits Council is committed to responsible advertising, and we cannot stand by and allow CAMY to mislead the public. “CAMY wants the public to believe more youth hear and see alcohol ads than adults. They are just plain wrong and their own data confirm this fact. If you dig beneath their rhetoric and look at their own data, it shows spirits advertising is clearly directed to adults,” said Distilled Spirits Council President Peter Cressy. “CAMY’s suggestion that the spirits industry is marketing a $90 bottle of Cognac to underage youth of any ethnicity reveals a profound ignorance about marketing in general. This is anti-alcohol advocacy, plain and simple.” Cressy, a former university chancellor stressed that the distilled spirits industry does not want underage drinkers or alcohol abusers as customers. He pointed to the efforts of The Century Council, the distilled spirits industry’s not-for-profit organization which has spent more than $130 million over the last 12 years on community programs to reduce illegal, underage drinking. He stated the distillers are committed to responsible advertising and are proud of their longstanding track record of effective self-regulation. Since 1934, the distillers have voluntarily abided by a Code of Good Practice to ensure that spirits advertising is responsible and directed to adults. The table below -- derived from CAMY’s own data -- shows distilled spirits advertising is directed to adults. Percentage of Impressions Derived from 21+ Audience Media Percent Print 81% Radio 83% TV 76% Source: Derived from CAMY Reports CONTACT: Frank Coleman or Lisa Hawkins Telephone: 202-682-8840 SCROLLER Publication Name: Publication Author:


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