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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Dispatch October 10, 2017


October 10, 2017 | Volume 2, Issue 6
Kraig Naasz

Expanding our Responsibility Reach through Partnerships

Promoting the responsible enjoyment of spirits products is a key cornerstone of the Council’s overall guiding mission. To that end, we are always seeking out new opportunities to expand and amplify our reach.

It was in this spirit that the Council proudly partnered for the first time with Tales of the Cocktail to promote responsibility and moderation messages during the weeklong spirits festival held last month in New Orleans.

Through this new strategic partnership, we reached more than 10,000 professionals in the spirits and hospitality sectors with information on alcohol, health and moderation that can be shared with consumers. These mixologists, cocktail writers, bar owners and trend setters help us spread the word that a key ingredient to every classic cocktail is moderation.

I encourage viewing our Alcohol and Moderation factsheet, which was provided to attendees and created in partnership with Tales of the Cocktail with support from Council members. The fact sheet includes tips for responsible entertaining, information on moderate drinking from the Dietary Guidelines for Americans and, importantly, the definition of a standard drink of beer, wine and spirits.

We received great feedback on these materials and we were particularly encouraged by the active and diverse social media impact among the festival’s attendees, reaching nearly 50,000 people on Facebook and Twitter. Member companies pushed out posts and those in attendance engaged with the messaging to magnify our reach. This organic growth further illustrates that the spirits sector values the importance of moderation and prioritizes responsibility – and is willing to step up and actively partner to promote these important topics. 

Distiller Fly-In Secures New FET Tax Cut Cosponsors; TTB Funding

More than 45 distilled spirits producers from across the country recently visited Washington, D.C., as part of the eighth annual Public Policy Conference hosted by the Distilled Spirits Council. By coming to the nation's capital, participants significantly advanced the policy agenda of the beverage alcohol sector.

Distillers participated in more than 100 Congressional visits with their home state lawmakers to urge support for the Craft Beverage Modernization and Tax Reform Act, which would lower the federal excise tax for spirits, beer and wine for the first time since the Civil War. Their meetings generated increased support for the legislation, which now has 50 sponsors in the U.S. Senate and 281 sponsors in the U.S. House of Representatives. 

Members also communicated the importance of fully funding the label and formula approval operations at the Alcohol and Tobacco Tax and Trade Bureau (TTB) to help bring new products to market. As also supported by the Wine and Spirits Wholesalers of America (WSWA), the House financial services funding bill includes $111.4 million for TTB, of which $5 million is specifically allocated for the processing of new labels and formulas.

The financial services funding bill currently awaits consideration by the full U.S. House of Representatives, while the Craft Beverage Modernization and Tax Reform Act is likely to be considered in the context of overall tax reform or as a standalone economic growth initiative.

For more information, please contact Council Senior Vice President for Government Relations Mark Gorman at (202) 682-8866 or

Council President & CEO Kraig R. Naasz talks with Fox News Chief National Correspondent Ed Henry after he addresses the current political landscape and his new book 42 Faith: The Rest of the Jackie Robinson Story.
Bill Karlson of KO Distilling, Ian Glomski of Vitae Spirits Distillery, Gareth Moore of Virginia Distillery Company, Scott Harris of Catoctin Creek, Amy Ciarametaro of the Virginia Distillers Association and Rick Wasmund of Copper Fox Distillery pose with Senator Tim Kaine (center) before he provides a legislative forecast to conference attendees.
Mark Moseler of Northern Latitudes Distillery, John Uselton of New Columbia, Andy Nelson of Nelson's Green Brier Distillery, Brian Treacy of Sagamore Spirit and David Culver of the Distilled Spirits Council meet with Assistant Democratic Leader James Clyburn (center left) (D-SC).

Distilled Spirits Council CEO Shares Responsibility Message with Fraternity Leadership Group

Distilled Spirits Council President & CEO Kraig R. Naasz served as keynote speaker for the annual Lambda Chi Alpha Stead Leadership Seminar, which was recently held at the University of Maryland, College Park.

During remarks to 350 fraternity members gathered from colleges across the country, Naasz called upon chapter leaders to adhere to the strict code of self-accountability outlined in the organization’s charter and help implement what they learned during the seminar when returning to campus. 

According to Monitoring the Future, a leading government funded survey on alcohol consumption trends, binge drinking among college students is at all-time lows and the percent of college students who report being drunk in the past month is at a 20 year low.

The annual Lambda Chi Alpha Stead Leadership Seminar offered workshops, presentations and other educational sessions covering the full range of chapter programming and personal leadership development.

Naasz is a member of the Lamda Chi Alpha Foundation President's Circle, and an initiate of the ΛΧΑ Tau Zeta Chapter.

Council President & CEO Kraig R. Naasz serves as keynote speaker for the annual Lambda Chi Alpha Stead Leadership Seminar.

Distilled Spirits Council Showcases American Spirits in the United Kingdom

The Distilled Spirits Council recently conducted an export promotion initiative in London, United Kingdom September 20-21, 2017, for 19 small, medium and large distillers, showcasing American distilled spirits products in one of the most important markets for U.S. distilled spirits.
The initiative, supported by the U.S. Department of Agriculture's Market Access Program, consisted of two events that featured exclusive tastings of fine American spirits and a cocktail demonstration highlighting the mixability and versatility of American spirits for national and local media.
For the first event, the Council hosted a product and cocktail sampling at Somerset House for more than 75 industry executives, beverage buyers and distributors, mixologists and others involved in the beverage alcohol trade.

The second event, hosted at the residence of the Deputy Chief of Mission of the U.S. Embassy in London (DCM), educated top-tier media from London and around the UK on the finest spirits available from the U.S., such as Bourbon Whiskey, Tennessee Whiskey, American Rye Whiskey and others. JP Fetherston, head mixologist at Washington, D.C.’s Colombia Room, winner of Best American Cocktail Bar at this year’s Tales of the Cocktail, led the educational tastings and cocktail demonstrations.

For more information, please contact Council Director of International Affairs Robert Maron at (202) 682-8826 or

Columbia Room Head Mixologist JP Fetherston, Council Director of State Government Communications Eric Reller, US Embassy London Deputy Chief of Mission Lewis Lukens, Council Director of International Affairs Rob Maron and Council International Affairs Coordinator Charles McEntee toast a successful American whiskey and cocktail demonstration in London.
Amir Peay of James E. Pepper distillery talks to beverage buyers about the mixability of American whiskey.
Chris Frederickson of Traverse City Whisky discusses the flavor profile of American whiskey with London mixologists.

Council Assists ASAE in Making Annual Awards Dinner Huge Success

More than 1,000 association professionals and industry partners recently attended the 18th Annual ‘Power of A’ Summit Awards Dinner to celebrate the vital role associations play in advancing society.

The awards program, co-chaired by Council President & CEO Kraig R. Naasz, honored the outstanding accomplishments of associations and industry professionals in the areas of enriching lives, creating a competitive workforce, preparing society for the future, driving innovation and making a better world.  The Council also sponsored the reception and desert bars, which featured a wide-array of spirits from member companies. 

Naasz was recently elected to the ASAE Board of Directors.

For more information, please visit ASAE's website.

Council President & CEO Kraig R. Naasz serves as co-chair for the 18th Annual ‘Power of A’ Summit Awards Dinner.

New Study Confirms Possible Benefits of Moderate Alcohol Consumption

Moderate alcohol consumption is associated with a reduced risk of cardiovascular disease and mortality from all-causes, according to a new, large study of over 333,000 U.S. adults published recently in the Journal of the American College of Cardiology. The study findings did not differentiate between beer, wine and spirits.  

The study concluded that moderate alcohol consumption was associated with a 21 percent and 34 percent decreased risk of cardiovascular disease mortality and a 13 percent and 25 percent decreased risk of all-cause mortality in men and women.  Similar findings were observed for light drinking among men and women.

The researchers took rigorous statistical approaches to address the “sick quitter phenomenon,” which some anti-alcohol advocates have used to question the potential benefits of moderate drinking.

For more information, please contact Council Senior Vice President of Scientific Affairs Sam Zakhari at (202) 682-8837 or

Another Affiliate Member Acquired

Distilled Spirits Council member Moët Hennessy recently acquired Council affiliate member Woodinville Whiskey Co. with the intention to expand production and distribution.

This follows other recent examples of investments or outright purchases by Council members of affiliate members. These include:  Westland Distillery (Rémy Cointreau), Smooth Ambler (Pernod Ricard), High West, Catoctin Creek, Bardstown Bourbon Co., and Nelson’s Green Brier (Constellation) and Angel’s Envy (Bacardi).

The Council projects the trend to continue apace because bringing people together to create successful partnerships is at the heart of the hospitality sector.

For more information, please contact Council Senior Vice President of Public Affairs Frank Coleman at (202) 682-8840 or

Council Member Featured During President’s “Made in America Week” 

President Donald Trump recently hosted a showcase of American-made products at the White House as part of his “Made in America Week.”

One product was chosen from each state, including Rum from Koloa Rum Co. to represent Hawaii.

Photo via Koloa Rum Co. Instagram

Council Hosts Reception Launching NAFTA Renegotiation

The Distilled Spirits Council recently co-hosted a reception in honor of the launch of North American Free Trade Agreement (NAFTA) modernization negotiations, which began in August in Washington, D.C. The negotiations seek to update the 23-year old trade agreement and are on a very ambitious schedule. 

For more information, please contact Council Senior Vice President of International Affairs Christine LoCascio at (202) 682-8894 or

The Council recently co-hosted a reception with the Wine Institute at the U.S. Chamber of Commerce in honor of the launch of NAFTA modernization negotiations.

Washington Campus Students Hear from Council on Role of Trade Associations in Public Policy 

Distilled Spirits Council Senior Vice President of International Affairs Christine LoCascio recently addressed more than 40 MBA students at the Council on Foreign Relations on, “The Role of Trade Associations in Advocacy.” The MBA students were in Washington, D.C., to participate in a week-long program sponsored by the Washington Campus to learn the importance of intersections between business, government and public policy to increase their effectiveness as organizational leaders. The Washington Campus, founded in 1978, is a non-profit, non-partisan, higher education consortium based in Washington, D.C. 

For more information, please contact Council Senior Vice President of International Affairs Christine LoCascio at (202) 682-8894 or

LoCascio addressing students during the Washington Campus program.
Council Vice President of Government Relations Kelly Poulsen talks tax reform with Rep. Kevin Brady (R-TX), Chairman of the House Ways & Means Committee.
Council Vice President of Government Relations David Culver, Rep. Earl Blumenauer (D-OR) and Council Legislative Projects Coordinator Drew Floyd mix specialty cocktails featuring local Oregon spirits from Rep. Blumenauer’s district, an Aviation Gin Negroni and Rogue Spirits Hazelnut Rum Dark ‘n’ Stormy.  

October 18
Distilled Spirits Council Fall Board Meeting  
Washington, D.C.
October 22-24
George Washington Distillery 10th Anniversary Event Distill with the Maters   
Mount Vernon, Va.


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The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.