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There's no beverage of moderation, only the practice of moderation.

Understanding Moderation

Part of responsible drinking is understanding that a standard drink of beer, distilled spirits and wine each contains the same amount of alcohol. It's not what you drink, it's how much that counts.

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There's no beverage of moderation, only the practice of moderation.

Committed to Responsibility

For more than 75 years, the spirits industry has adhered to a rigorous set of standards for beverage alcohol advertising and marketing. Click here to learn more about the Code.

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Distilled Dispatch March 8, 2016

March 8, 2016 | Volume 1, Issue 2
Kraig Naasz

President’s Perspective

We recently held a very successful board meeting in Palm Beach, Fla., which concluded with the ceremonial passing of the chair’s gavel from Gerry Ruvo of Campari America to Jim Clerkin of Moët Hennessy North America.  The first project Jim announced as chair was the Council’s Vision 2025 Initiative, a multi-disciplinary effort that will focus on identifying over-the-horizon issues of critical importance to the spirits sector. Through this initiative we will carefully examine where we are heading and how best to shape our future.  Among the complex emerging issues we will address are routes to market, wholesaler consolidation, equivalency and responsibility. 

Board members are being asked to identify a representative from each of their respective companies to serve on the Vision 2025 task force. We aim to have the best and brightest professionals from a diverse range of disciplines to ensure the following critical issue areas are represented: marketing, consumer insights, public affairs, legal, corporate social responsibility, sales and government relations. 

This task force will convene periodically over the coming year to map out a long-view road map for the spirits sector. The plan is to present the task force’s recommendations by the end of the year, with a target date of the winter board meeting.

This is an exciting new endeavor and we look forward to leveraging the expertise and knowledge of our members to chart the Council's path to the future.

Council Hosts Health Briefing for New York Media

Nearly 20 health writers for top consumer magazines and digital media outlets, including Good Housekeeping, Women’s Health, Redbook, Shape, Huffington Post and BuzzFeed, gathered recently at New York’s trendy new cocktail destination, Slowly Shirley, for a Distilled Spirits Council-sponsored lunch briefing on alcohol and health. The briefing featured Kathleen Zelman, RD, director of nutrition for WebMD; Dr. Craig McClain, an international alcohol and health expert from the University of Louisville; and Dr. Sam Zakhari, Distilled Spirits Council senior vice president of science. Guests were treated to a special cocktail and food pairing while learning about the alcohol recommendations in the newly-issued 2015 Dietary Guidelines. The new “drink-equivalents” terminology and the latest research on the health effects of moderate drinking were also covered. The presenters underscored that moderate alcohol consumption can be incorporated into a healthy adult diet and, as with all things, moderation and responsibility are the key.

For more information, please contact Senior Vice President Dr. Sam Zakhari at (202) 682 - 8894 or

Dr. Zakhari speaks to media at the Distilled Spirits Council New York Health Briefing
Industry Relations

Wine-Only Grocery Option in Mississippi Defeated 

A Mississippi “wine only in grocery stores" bill was defeated thanks to testimony provided by Council Chief Economist David Ozgo before the Ways and Means Temperance Subcommittee. While explaining the negative economic impact of the proposed legislation, Ozgo also made the case for allowing Sunday alcohol sales as a way to boost profits and tax revenue for the state.

For more information, please contact Regional Vice President David Wojnar at (202) 682 - 8805 or


Forget Green Beer; Irish Whiskey is Booming

With news that super premium Irish Whiskey grew 54.4 percent and high-end premium Irish Whiskey rose 13.8 percent by volume in 2015, the Distilled Spirits Council is making sure the media knows that a record number of Americans will be toasting with a glass of Irish Whiskey this St. Patrick’s Day.

Further statistics on Irish Whiskey, including the 3,054 percent increase by volume in super premium Irish Whiskey since 2002, are available here.

For more information please contact Director of Public Affairs Kelley McDonough at (845) 494 - 3784 or

Public Affairs

Opening Colombian Market for U.S. Spirits

The Distilled Spirits Council successfully petitioned the Office of the United States Trade Representative to join in the European Commission’s World Trade Organization (WTO) consultations with Colombia regarding its discriminatory excise tax system for imported distilled spirits and its preferential treatment of local alcohol monopolies. 

In addition, U.S. Secretary of Commerce Penny Pritzker and U.S. Senate Majority Leader Mitch McConnell raised the Council’s concerns regarding their discriminatory practices with Colombian President Juan Manuel Santos Calderón during his February visit to Washington, D.C.

The Council also is utilizing the USDA Market Access Program (MAP) to fund market research about Colombia’s discriminatory practices and their effect on U.S. spirits exports.

For more information, please contact Senior Vice President for International Trade Christine LoCascio at (202) 682-8894 or

Industry Relations

WhiskyFest Comes to D.C.

Wild Turkey Master Distillers Eddie and Jimmy Russell join DISCUS CEO Kraig R. Naasz at the inaugural WhiskeyFest in Washington, D.C.

March 9
American Beverage Institute 2016 Spring Meeting
Las Vegas, Nev.

March 10
Impact Marketing Seminar
New York, N.Y.

March 18
Chicago, Ill. 

Copyright © Distilled Spirits Council. All rights reserved.

Distilled Spirits Council
1250 Eye Street, NW, Suite 400
Washington, D.C. 20005
(202) 628-3544

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