Distilled Spirits Council Sponsors Germany Export Promotion

September 29, 2015 03:00 PM

Features Over 30 Small and Large Distillers at Berlin Bar Convention

Washington, D.C. – The Distilled Spirits Council of the United States today announced that it is sponsoring an export promotion initiative in Berlin, Germany on October 6 and 7 for over 30 small and large distillers, designed to showcase American distilled spirits products in one of Europe’s most important markets.
The initiative, supported by the U.S. Department of Agriculture, features an American Spirits Pavilion at Bar Convent Berlin on October 6 and 7, as well as a media briefing and cocktail demonstration on October 6 at Bar Convent Berlin. The media briefing will feature six distillers who will explain what makes American whiskey different from other products around the world, and will highlight the distinctive flavors of American spirits and their versatility in cocktails. The program will also offer economic data on American exports to the broader European market.
Bar Convent Berlin, one of Europe’s fastest growing bar shows, is a top event for industry executives, beverage buyers and distributors, mixologists and others involved in the beverage alcohol trade throughout Europe. Attendees will be able to preview products from over 30 producers, including 26 small distillers, many of whom will feature new brands available for the first time in the German market.
“The U.S. distilled spirits industry is undergoing a major renaissance, both in terms of the sheer numbers of producers and in the innovative products they are bringing to the marketplace,” said Distilled Spirits Council President Peter Cressy. “While still focusing on the nation’s storied distilling heritage, U.S. producers are also creating new and original products every day. We are truly experiencing a historic distilling revolution of enormous diversity and quality.
“Germany offers a great opportunity for American distillers, large and small. It is already the third largest market for U.S. exports. It also serves as an opinion leader and gateway in terms of taste and style for many of the emerging markets to the East,” added Cressy.”
In 2014, U.S. exports of distilled spirits to Germany were valued at $134 million, up 64 percent since 2004.
The participating distillers include: Brown-Forman (Jack Daniel’s, Woodford Reserve), Beam (Maker’s Mark, Knob Creek), Diageo (Bulleit Bourbon), Campari USA (Wild Turkey), Luxco (Rebel Yell Kentucky Straight Bourbon) as well as many small distillers from across the U.S., including Bloomery Plantation Distillery (WV), Breckenridge Distillery (CO), Catoctin Creek Distillery (VA), Deaths Door Distillery (WI), Dry Fly Distilling (WA), FEW Spirits (IL), Georgetown Trading Co. (DC), Golden Moon Distillery (CO), Great Northern Distilling (WI), House Spirits Distillery (OR), HUM Spirits (IL), KOVAL Distillery (IL), Limestone Branch Distillery (KY), Michters / Chatham Imports (KY), Mountain Laurel Spirits (PA), North Carolina Department of Agriculture, Osocalis Distillery (CA), Philadelphia Distilling (PA), Smooth Ambler Spirits (WV), Square One Organic Spirits (CA), Southern Grace Distilleries (NC), Sun Liquor Distillery (WA), Traverse City Whiskey Company (MI), Tuthilltown Spirits Distillery (NY), and Vermont Spirits (VT).
“We are honored to participate for the third consecutive year in Bar Convent Berlin. We continue to set attendance records by U.S. distillers interested in bringing their products to the German and European market. This show is a prime opportunity for our distillers to meet with leading members of the European distilling community and showcase their products,” Cressy concluded.
The U.S. distilled spirits industry is committed to social responsibility. For those adults who choose to drink, they should do so in moderation and responsibly at all times. For more information: www.drinkinmoderation.org.
The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.


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